Queenslanders froth as state crowned Australia’s beer capital
The sunshine state has been crowned “Australia’s beer capital” in a newly released report.
Queensland is Australia’s beer capital, being the largest state for beer sales by volume a new report reveals.
The State of the Hops Report, draws on purchasing data from millions of Dan Murphy’s and BWS shoppers.
It shows the sunshine state is the undisputed national leader for mid-strength drinkers and a stronghold for bulk formats like 30-packs.
The report shows a strong link between state demographics and preferences, with NSW drinking more Chinese beer than other states, while there’s an uptick in UK beer in Western Australia, and New Zealand beer in Queensland.
There had been a huge transformation in the local beer market, BWS merchandise general manager Gill Webb said.
“Aussie beer drinkers are now more adventurous and discerning than ever,” she said.
“Rather than a single dominant trend, our data reveals a multi-faceted market.”
A shift towards moderation has seen mid-strength beer officially overtake full-strength to be the biggest selling style by volume across BWS and Dan Murphy’s stores.
Full-strength remains the number one style by dollar sales but its volume has been steadily declining since 2020, as mid-strength continues to rise.
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Given its consistent growth, mid-strength beer is predicted to claim the top spot for sales value within two years, the report predicts.
It also shows a sustained rise in sales across low-alcohol, non-alcoholic and low-carb beer.
Non-alcoholic beer is in its 11th consecutive year of growth, while two thirds of all low-carb beer brands at BWS and Dan Murphy’s experienced growth in the past year.
The report shows the moderation movement has given rise to a trend where shoppers show flexibility by intentionally switching between alcoholic and non-alcoholic drinks.
Propelled by rising sales of Guinness, stout has claimed the title of fastest-growing style, the report shows.
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