Australia’s leading curated resale destination, SWOP, has officially relocated from its beloved West End store to a new flagship in Fortitude Valley. The new space – located in the James Street precinct at 38 Wandoo Street – marks a major milestone for the Brisbane-founded brand, now 12 years into inspiring Australians through community-led circular fashion. With existing stores in Melbourne (Collingwood) and Sydney (Darlinghurst) and an expansive online presence, SWOP continues to grow its reach nationwide. SWOP’s new home has been thoughtfully designed by William McRoberts and Studio Gardner, featuring furniture sourced from across Europe, including a striking four-piece original Terazza sofa by Ubald Klug – already a talking point among shoppers. For those new to the game, the rules are simple: customers are invited to sell or swap their items in-store, receiving 50 percent of the resale value in store credit or 30 percent in cash for any pieces successfully sold. Shoppers often walk away with highly sought-after designer items and the knowledge that they’re contributing to the greater mission of circular fashion.
Image credit: Jessie Prince
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