Surf’s out: Iconic coastal stores in administration
Administrators have taken control of a beloved Sunshine Coast surf shops that had been looking after locals since “frozen icy poles were at Mooloolaba”.
A “rusted on” Sunshine Coast business has gone into administration, ending four decades of trade.
Beach Beat’s operating company, Purple Corridor Pty Ltd, was placed into voluntary administration on June 2, according to a notice lodged with the Australian Securities and Investments Commission (SASIC).
The brand’s three stores, located at Caloundra, Coolum and Alexandra Headland, have since been closed.
Founded in 1986, Beach Beat was known for helping to shape generations of Sunshine Coast surfers, including world champion Joel Parkinson.
Taking to social media, locals said the loss would be felt across the region.
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“Beach Beat is the beat of the Sunny Coast surfing community. So sad,” one user wrote.
“That’s hectic,” wrote another.
“They’ve been around since sunny boy frozen icy poles were at Mooloolaba. It’s not just a brand, it’s a local icon.”
“Surprising and sad news,” one person wrote.
“Beach Beat is a rusted on Sunny Coast brand.”
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Others shared concerns for second-hand surfboards they had at the store for consignment and unredeemed gift card balances, speculating a stock clearance sale may run.
“If the board sells, getting it back becomes much harder,” a user warned.
“(But) rest assured, those with boards at the shop, great humans are on the case.”
According to the ASIC notice, Dane Arthur Hammond and Paul Eric Nogueira of Worrells had jointly been appointed as administrators.
Hammond told InDaily there had been some “challenges identifying all parties that might have been impacted by the voluntary administration”.
“We are still working through that process,” he said.
“Individuals who had boards on consignment in store at the time of our appointment, which remained unsold, will be given the opportunity to recover them. We are working through the process of co-ordinating the access to these parties accordingly.
“I note there were also a number of surfboard manufacturers and wholesalers that had a significant number of boards on consignment at the various stores. These parties have also been contacted and arrangements made for the return of these items.”
A first meeting of creditors is scheduled for Thursday (June 11).
Beach Beat was contacted for comment.
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