The Wackadoo! effect: Bluey’s World plays on
Bluey’s World has been a huge hit in the town where the show is set and now its run has been extended, with plenty of new attractions for families.
Bluey’s World is the gift that keeps on giving. With 300,000 visitors having stepped through the front door since its opening last November, Bluey’s World continues to capture hearts and spark imaginations.
And now Bluey’s World will deliver a refreshed experience for families and fans across Australia and beyond.
The immersive attraction, inspired by the globally loved home-grown animated TV series Bluey, has quickly become one of Brisbane’s top family destinations.
Extended until March 2026, due to overwhelming demand, the experience – with new additions to discover – invites visitors to explore the Heeler family’s home in new and exciting ways, and in time for the upcoming spring school holidays.
Bluey’s World producer Andrew Kay says: “It’s been incredible to see families laugh, play and explore together.”
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“With the experience now featuring new adventures, we’re excited to welcome even more fans into Bluey’s World. Whether it’s your first visit or your fifth, Bluey’s World offers something new to discover every time. It’s a place where imagination leads and everyone – big and small – is invited to play.”
While the spirit of Bluey’s World remains as joyful and familiar as ever, new adventures invite everyone to connect, explore and play in exciting ways. From more fun games to heartfelt moments, this is a world where imagination leads the way and visitors aren’t just watching, they’re part of the fun!
What’s new?
The Dome: Experience: A reimagining of one of Bluey’s most beloved episodes in the 360-degree viewing dome.
Toy-filled treasure hunt: Join Bluey and Bingo in a playful search for their favourite toys hidden throughout the experience.
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More fun games: From Musical Statues and Floor is Lava to Copycat and Keepy Uppy, every space invites kids and grown-ups to jump in and play.
Scott Modra, director of brands and licensing, BBC Studios ANZ, says BBC Studios “believe in the transformative power of storytelling to inspire, connect and entertain audiences worldwide”.
“Bluey’s World beautifully brings this vision to life, offering fans a fun, hands-on way to experience the joy of Bluey,” he says. “Through immersive experiences like this, we’re able to take our stories beyond the screen and into real life.”
Since its debut, Bluey’s World has not only delighted local fans but attracted visitors from across Australia, New Zealand, the US, the UK, Canada, Singapore, Austria, Taiwan, Malaysia and France.
State Tourism Minister Andrew Powell says: “Bluey’s World just got even more fun – if that’s even possible!”
“This immersive experience has become a global sensation … Bluey’s World continues to showcase the best of Queensland’s creativity, hospitality,and tourism appeal. We’re proud to support an attraction that delights fans of all ages while also contributing more than $18 million to our state’s economy and bolstering our reputation as a world-class destination for family travel.”
Brisbane Lord Mayor Adrian Schrinner says Bluey’s deep connection to Brisbane continues to capture global attention.
“As Australia’s lifestyle capital, Brisbane is thrilled to host the extraordinary Bluey’s World experience – delighting hundreds of thousands of visitors from near and far, while delivering real economic benefits to our city. We look forward to welcoming even more families to play, explore and make memories in Bluey’s hometown – for real life.”
Bluey’s World, Hamilton, Northshore, is produced by BBC Studios and HVK World and is supported by Tourism and Events Queensland and the Brisbane Economic Development Agency.