No humble sandwiches here, Smug Club is landing in Coomera oh-so-soon
There’s a moment – somewhere between the first bite and the inevitable second – where you realise you’ve absolutely nailed your order. No regrets, no notes, just a quiet sense of satisfaction that borders on smugness. That’s the feeling Smug Club is built on, a new sandwich spot from Brodie and Andrew Howard landing in Coomera with a bit of swagger and no interest in playing it safe. Here’s what we know so far …
The husband-and-wife duo behind Bear Boy Espresso in Helensvale and Windsor are stripping things back for Smug Club, focusing on one thing – sandwiches done properly. Not the sad, filler kind tucked onto a cafe menu as an afterthought, but the main event. Big, flavour-forward builds made with quality ingredients, proper technique and a bit of a flex. As the team puts it, there are “no humble sandwiches” here.
The opening menu is set to be tight – just eight sandwiches – but each one is designed to hold its own. Think chicken schnitzel, house-made meatballs and a hot honey salami situation with pistachio that hits all the right notes. There’s a veg option in the mix too, all stacked into focaccia baked fresh daily by Pixel Bakehouse. It’s a simple concept, sure, but that’s kind of the point – do less, do it better.
On the drinks side, we’re told things will get a little playful. House-made sodas in flavours like cherry, strawberry and lychee (made by fermenting fruit into syrups) will sit pretty alongside specialty cold foams and matcha.
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The space itself is designed by Space Cubed Design Studio and is set to lean into big sandwich energy – casual, open-air and built for both quick grabs and lingering lunches. Occupying a prime corner position within the new Coomera Collective precinct (right opposite the park), it’s set to bring that easy, community-driven feel, with outdoor seating designed for sunny afternoons and post-sandwich hangs.
While the southern Gold Coast is already stacked with dining options, the northern end has been quietly waiting for something like this. Brodie and Andrew saw the gap – and decided to fill it with focaccia, flavour and a whole lot of attitude.
Smug Club is slated to open mid-May, we’ll bring you a closer look when it’s ready to roll. In the meantime, start drooling.
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